Project overview

The primary objective of this project was to create an immersive and interactive way for users to explore and experiment with NARS' new products virtually. The immersive animation invites travellers to step into the digital world led by two Metahumans.

Design Strategy & Approach

I approached this project with a storytelling-driven, strategic mindset, where design acts as a bridge between metaverse and it’s potential customers.

It is designed to showcase the brand’s reputation as a pioneer in beauty innovation within retails and underline its commitment to creating value for all users.

Connecting directly with users to strengthen brand awareness to drive sustainable growth, and NARS supports this by elevating both online and offline brand storytelling to new heights.

My role

I pivoted the brief from product close-ups to spatial storytelling.

I build an immersive virtual environment from 3D renderings and developed an exceptional face filter experience within the WeChat Mini Program.

Software used: Cinema 4D, Octane Render, After Effect, Photoshop

Impact

By balancing the personal expression and brand immersion, NARS inspires a new generation of beauty shoppers and push the boundaries for users experiences across the virtual and physical worlds.