Project overview
Using the JustPay payment tool to distribute "electronic red envelopes" (digital red packets) combines the traditional Chinese New Year custom of giving red envelopes with mobile payment, reflecting convenience and modern style.
IP design explore
Design Strategy & Approach
AIGC Mass Production: Generate vast volumes of Lunar New Year-themed copy and visual assets, enabling efficient localization.
My role
AIGC execution and IP image design
Kling video generation explore